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Your new BlockPartyGear.com ECU Backpack Cooler doesn't just look cooler than those clunky ice chests, it also keeps things cool in two different ways. The Zuma’s drawstring-secured top mesh section dried the clothes you had to change out of after falling in a river. Meanwhile, the ThermoGuard insulation on the bottom half chilled your 20 12-oz. beer cans during your hour-long hike to camp. The cooler compartment prevented leaks with a heat-sealed, water-resistant lining. All that bumping and grinding on the trail was no problem, as this backpack cooler is made of durable 600D polyester with a breathable mesh underside to its comfortable straps. You even had easy access to your mobile phone, which was safe in the right strap’s specially designed pocket – tons of selfies along the way! Add the Zuma’s two large exterior zipper pockets and beverage pockets to the list of ways this backpack was way cooler than anyone else’s on your epic trip.